COK’s website says:
Starting on Mon., Oct. 11, Compassion Over Killing’s 30-second commercials exposing the miseries forced upon animals raised for food will start airing nationwide on three channels—for the first time ever: MTV, Animal Planet and Comedy Central!
At an average of one penny per view, our advertising campaign stands out as an incredibly cost-effective way to inspire others to help animals every time they sit down to eat.
And thanks to one of our generous supporters, your donation towards this campaign today will be matched, dollar for dollar, up to $25,000—for a total of $50,000—helping us keep these ads on the air as long as possible.
For more info & to donate today, please visit: http://www.cok.net/feat/mtv2010/